Morgantown is sweet on this special bakery bistro—where cupcakes are queen.
With pink walls and curtains, charming café tables, and sparkling chandeliers, one new bakery on Willey Street is as lovely and unique as the treats it serves. “The Cupcakerie is all about creating individual, pretty cupcakes for each customer,” says co-owner Anna McCarty Carrier.
The Cupcakerie was born after two Morgantown natives and WVU alums decided to combine their experience and passion for small business and cupcakes. Anna received her MBA and JD at WVU, and Janet Nelson graduated with a degree in political science. Soon after Anna went to work at Hamstead, Williams, and Shook in 2007, she and Janet, a paralegal, became friends. “We both love Morgantown, we love West Virginia, we love WVU, we love the color pink, and we love cupcakes!” Anna says. She says she’d always wanted to use her business degree rather than her law degree, and they both thought opening a cupcake shop between campus and downtown would make an already great town better. “Both Janet and I have always loved cooking and baking. My earliest memories of baking are with my grandmother during the holidays.”
At The Cupcakerie, treats come in mini, regular, and jumbo sizes. “We like the aspect of the individual cupcake. It’s good portion control, and it’s unique and personal to the consumer,” Anna says. Each cupcake is made using local ingredients as much as possible, and nothing is processed. The Cupcakerie features more than 50 varieties—all of them elegant and scrumptious. The Raspberry Kissed Cocoa Cupcake will likely be a favorite this Valentine’s Day, as the decadent chocolate cake with sweet raspberry filling is topped with rich raspberry buttercream icing and pretty, pink (edible) pearls.
Missing that feeling of the beach in summer, sipping a margarita? Well it’s 5 o’clock somewhere at The Cupcakerie, where cupcake and margarita lovers alike can indulge in their favorite beverage in the form of a non-alcoholic cupcake. The signature Cinco de Mayo Margarita Cupcake is a sweet lime cake topped with a citrusy lime buttercream icing and tiny bits of Mediterranean sea salt.
Anna says the Rhubie Red Strawberry Pie Cupcake is also a must-try. Moist vanilla cake is filled with a burst of fresh strawberry rhubarb jam and topped with strawberry rhubarb buttercream icing—a sweet, summery delight on a cold day.
Of course, The Cupcakerie’s more traditional flavors never fail to please, either. The Red Carpet Red Velvet Cupcake has proven to be the most popular among cupcake-lovers since the shop’s grand opening on November 4, 2011. Classic southern red velvet cake is topped with the bakery’s signature cream cheese frosting and sprinkled with luscious dark chocolate shavings.
Each day, 10 kinds of cupcakes are offered. The classics, including chocolate, vanilla, red velvet, and peanut butter chocolate cupcakes, are sold every day. The other six flavors alternate daily, but Anna says all varieties can be specially ordered by the dozen or half dozen.
The Cupcakerie also offers gluten-free, sugar-free, and vegan options, and you can enjoy a coffee or pick up small gift items to build a “birthday in a box” at the bakery, too. The “cupcakeistas” are eager to cater to any event and will design original cupcakes to add a personal touch.
“Opening The Cupcakerie has been a dream come true for Janet and I. The word is out that The Cupcakerie is the place to be for cupcakes that are too good to be true. We are busier and happier than we ever dreamed we could be, and we look forward to serving Morgantown for many years to come,” Anna says.