A Pittsburgh shop opens its doors in Morgantown.


These days, locally owned doughnut shops are, sadly, scarce in Morgantown, but Peace, Love, and Little Donuts is here to change that—sort of. The company’s first doughnut and coffee shop opened in Pittsburgh in 2009, and since then locations have popped up across Pennsylvania and Ohio. The Morgantown store, nestled in the ever-expanding Suncrest Towne Centre, is the first in West Virginia. Peace, Love, and Little Donuts offers endless trays of doughnuts and walls covered with psychedelic rock posters. And don’t worry if you can’t find any regular-sized doughnuts. Your eyes aren’t playing tricks on you. Peace, Love, and Little Donuts specializes in tinier treats.

Starting at just 85 cents apiece, these doughnuts don’t break the bank. Peace, Love, and Little Donuts offers traditional flavors, like glazed and plain doughnuts, coupled with more festive flavors, like maple bacon, s’mores, and Samoa doughnuts. The doughnuts are all hand-dipped in front of customers, guaranteeing freshness.

Neon orange walls, couches, and tables—not to mention a wave of olfactory sensation—greet customers as they step into the shop. Chalkboard menus feature store specials that, with multiple categories, number in the dozens. As staff craft orders, The Doors and the Bee Gees serenade customers choosing to dine in. For those on the run, the shop has halfdozen- and dozen-count boxes that can be mixed and matched with doughnut creations of the customer’s choosing. Coffee carafes along the back wall offer the perfect savory complement to the store’s baby doughnuts, the sizes of which allow shoppers to satisfy daily sugar cravings without guilt—at least that’s what we told ourselves when we ordered a dozen to go.

1078 Suncrest Towne Centre Drive, 304.212.5765, peaceloveandlittledonuts.com

WRITTEN BY CODY ROANE
PHOTOGRAPHED BY CARLA WITT FORD

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